Even though the description of binge-watching is still evolving, it is defined as the will to watch multiple episodes of a television (TV) program in rapid succession, typically by utilizing DVDs or digital streaming. The term “binge” is associated with excess consumption, such as overindulgence of food, beverage or digital media ( Anghelcev et al., 2021).
Literature review The concept of binge-watchingĪ dynamic trend that has emerged among digital media consumers is binge-watching. (2017) have also warranted the need to identify the key positive and negative psychological processes involved in this phenomenon. (2019) that problematic as well as emotional factors are associated with binge-watching and need to be assessed. Finally, it has been stressed by Flayelle et al. (2016) have suggested that more investigation is needed where specific factors from television shows, such as genre and length, are taken into account. Moving on, research on undergraduate students has stressed that future research is essential if we are to proceed to conceptualize binge-watching as both, a measure of duration and frequency, as no variable in this study has been a predictor of both ( Merrill and Rubenking, 2019). However, future research should look into the relationship between binge-viewing and psychological variables over time ( Wheeler, 2015). For instance, Pittman and Sheehan (2015) have advised that it is essential to undertake research to further expand on different types of motivations related to binge-watching television shows. The foundation for this study has been laid out based on the recommendations made by previous authors who have investigated this field. Which negative aspects are linked to binge-watching on Netflix?īefore moving on, there is a need to address how these research questions were developed. In this study, the following research questions have been developed with respect to the gaps in the existing literature. In addition, the time spent behind these marathon viewing sessions has also been investigated. To shed some light on this, the study has attempted to determine the positive and negative impacts of binge-watching on Netflix during the COVID-19 pandemic. But, it is unclear as to how much binge-watching they are doing on Netflix and the accompanying effects it has during the COVID-19 lockdown. In addition, Netflix has been the streaming platform of choice for 46% of the UK adults surveyed. That is double what they consumed before the pandemic. Subsequently, Ofcom (2020) has reported that, amidst cinema hall closures and lockdowns, adults are spending a total of 1 h and 11 min on streaming services per day. The numbers continue to grow, especially now when people are quarantined in their homes due to the COVID-19 pandemic. For instance, Nielson has reported that 361,000 Netflix subscribers have seen all nine episodes of Stranger Things season 2 in one sitting within 24 h of its release ( Abrams, 2017). Such unlimited access to digital content has given rise to a growing trend known as “binge-watching” the consumption of multiple episodes of a show in one sitting. As of now, Netflix has over 208m paid subscribers worldwide, 74m of whom are in the USA ( Netflix, Inc., 2021).
Its content library includes television shows, documentaries and feature films covering a wide range of genres and languages. Its streaming platform allows users to watch ad-free content anytime and anywhere over the Internet. is the champion in the online streaming revolution.
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